Contour · July 10, 2026

Contour at F5 is live — here’s what that means

We launched Contour in the middle of the F-Scale on purpose. Soft enough to flex. Sturdy enough for 30+ washes. Available now.

The Contour Bar ships today at density F5 — our Texture First essential. It flexes in the hand whether wet or dry, holds through daily washing, and is built to age without cracking, crumbling, or melting into mush.

Why the middle? F5 is the clearest way to teach the F-Scale. Once you’ve felt Contour, “softer” and “firmer” stop being abstract. Softer and denser Contour ratings are on the roadmap; F5 is the foundation.

Shop Contour, pick a scent for atmosphere (density stays the same), and tell us how the first week feels. We read every note.